Shift the Mindset - Sell To Serve

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Hi Reader,

Sales often seem murky to creative business owners, but I hope today's quick win can shift that mindset.

Quick Win - Help Them First!

As a creative entrepreneur, selling might feel uncomfortable or overly transactional. Here’s the truth - selling is simply serving others with your talent and expertise! Start by reframing sales as an opportunity to help someone solve a problem or achieve their goals.

Think of one past client or customer who truly benefited from your work. How did your product or service improve their life, business, or project? Write down three specific ways you made an impact. For example, “I helped them gain exposure with a professional brand design,” or “I created a piece of art that brought joy to their home.”

Great! Now, carry that mindset into your next sales conversation. Instead of focusing on convincing someone, focus on understanding their needs. Ask questions like: “What challenges are you facing?” and “How can I help?” This shift positions you as a trusted partner rather than a seller, making the process more genuine and effective.

Tool of the Week - Notion

Use the free app Notion to create a “Sales Confidence Journal.” Jot down how your work serves customers each morning and creates positive outcomes. This habit reinforces a service-first mindset and builds momentum.

Bonus Tip - Make It About Them, Not You

Before your next sales call or email, ask, “How can I help this person?” Start by listening to their needs and challenges, then frame your offer as the solution.

Need help shifting that mindset? Use our Selling is Serving- Mindset Shift Workbook - available for free—download it here.

Coming up next week, the art of selling without losing your creative spark.

Until next week,

Jason

33 Hoxton Square, London, LONDON N1 6NN
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