Selling Authentically Without Being Pushy

powered by VIVAsales

Hi Reader,

Happy New Year. Hoping you had a great one. Looking to sell in 2025?

Quick Win - Sell Authentically

Selling is an oft-misunderstood art, seen by many as pushy or self-serving. But what if, instead, you approached it as offering a solution—a quiet act of service? Reframe the picture so you’re not “selling,” you’re helping.

Begin with a question, carefully crafted and calmly delivered, “What’s your greatest challenge with [a problem that your product/service solves]?” Then, listen — really listen. Not to reply, but to understand. Let their words guide you.

When the moment comes to present your offering, resist the urge to dazzle with features. Instead, softly utter, “Here’s how I believe I can help…” and speak only of how their problem dissolves with your solution.

And finally, relinquish the desperate grasp for an immediate sale. Leave them with a thoughtful follow-up—perhaps a resource or insight they’ll value. Build trust, not pressure. Remember, selling isn’t a transaction—it’s a relationship. And the finest relationships are built with patience, sincerity, and purpose.

Tool of the Week - Crystal Knows

To sell authentically, understanding your customer’s personality can be a game-changer. Crystal Knows analyses LinkedIn profiles, providing insights into communication styles to help creative entrepreneurs sell authentically, build rapport, and connect effortlessly with customers.

Bonus Tip - Master the Power of Silence

Master the power of silence by pausing after presenting your solution. Silence communicates confidence, builds trust, and encourages customers to engage, fostering genuine connections and deeper conversations without feeling pushy.

Need help authenticating your communication with clients? Use our Authentic Sales Conversations Guide - available for free—download it here.

Coming up next week are storytelling secrets to connect and convert.

Until next week,

Jason

33 Hoxton Square, London, LONDON N1 6NN
Unsubscribe · Preferences

Secrets to Confident Sales Conversations That Convert

24.02.2025 Confident Sales Conversations That Convert powered by VIVAsales Hi Reader, Start with confidence. Quick Win - Confident Sales Conversations That Convert Listen up — sales isn’t about begging. It’s about owning the room, knowing your worth, and delivering with conviction. Confidence is your greatest asset, and trust me, hesitation is a deal killer. First, preparation is your armor. Know your client, their business, and their pain points inside out. Walk into that conversation ready...

about 2 months ago • 1 min read

toddler's standing in front of beige concrete stair

How to Overcome Sales Objections Like a Pro

17.02.2025 Overcome Sales Objections powered by VIVAsales Hi Reader, Overcome objections, one step at a time. Quick Win - Overcome Objections Like a Pro Listen up. In business, hesitation is just a fancy way of saying, "Convince me." When a client objects to your proposal—too expensive, bad timing, or unsure—don’t crumble like a house of cards. Stand tall, poised, and unshaken. First, acknowledge their concern with grace. “I understand budget is important,” or “I hear that timing is a...

about 2 months ago • 1 min read

Mastering Client Calls – Turn Enquiries Into Sales

10.02.2025 Turn Enquiries Into Sales powered by VIVAsales Hi Reader, Pick up with confidence. Quick Win - Turn Enquiries into Sales Listen up, darlings—client calls aren’t chit-chat, they’re a stage, and you must command it. When that phone rings, don’t just answer—own the conversation. Start strong, confidently introduce yourself, and set the tone with “I’m thrilled you reached out. Let’s make sure this is exactly what you need.” Step 1—ask the right questions. “What’s your biggest challenge...

2 months ago • 1 min read

Viva Sales

Resending: How to Sell Authentically

06.01.2025