Selling Without Losing Your Spark

powered by VIVAsales

Hi Reader,

Getting sales can be a tough process, but I thought I would share

Quick Win - Explain the Why

The next time you share your work—whether in a meeting, on a post, or face to face—resist the clumsy urge to blurt out, “Buy this!” Instead, pause. Allow the moment to settle. Then, in your most deliberate tone, say, “Allow me to share why I created this.”

You see, selling—true selling—is not a blunt instrument, nor is it a desperate plea for attention. It is an invitation. A slow, deliberate unveiling of purpose, vision, and meaning. Your audience does not want to be shoved into a purchase; they want to be drawn into your story.

Why does your work exist? What moved you to create it? Share that—the journey, the inspiration, the spark. Let your words unfold like a scene, deliberate and measured, building curiosity and trust.

Remember this - People buy into the why before the what. Speak as though you’re revealing something precious, and watch as they lean in—captivated, curious, and ready to see your work as more than a product.

Tool of the Week - StoryBrand Framework

Master storytelling with the StoryBrand Framework by Donald Miller. This powerful tool helps clarify your message, connect with your audience, and sell effectively by making your customer the hero of your story.

Bonus Tip - Test Your 'Why' Statement

Test your 'why' statement with friends or clients. If it sparks curiosity, it’s effective. Use feedback to refine it for authentic audience connection.

Need help explaining 'The Why'? Use our Why Worksheet - available for free—download it here.

Coming up next week, the art of authentic sellng without being pushy.

Until next week,

Jason

33 Hoxton Square, London, LONDON N1 6NN
Unsubscribe · Preferences

Secrets to Confident Sales Conversations That Convert

24.02.2025 Confident Sales Conversations That Convert powered by VIVAsales Hi Reader, Start with confidence. Quick Win - Confident Sales Conversations That Convert Listen up — sales isn’t about begging. It’s about owning the room, knowing your worth, and delivering with conviction. Confidence is your greatest asset, and trust me, hesitation is a deal killer. First, preparation is your armor. Know your client, their business, and their pain points inside out. Walk into that conversation ready...

about 2 months ago • 1 min read

toddler's standing in front of beige concrete stair

How to Overcome Sales Objections Like a Pro

17.02.2025 Overcome Sales Objections powered by VIVAsales Hi Reader, Overcome objections, one step at a time. Quick Win - Overcome Objections Like a Pro Listen up. In business, hesitation is just a fancy way of saying, "Convince me." When a client objects to your proposal—too expensive, bad timing, or unsure—don’t crumble like a house of cards. Stand tall, poised, and unshaken. First, acknowledge their concern with grace. “I understand budget is important,” or “I hear that timing is a...

about 2 months ago • 1 min read

Mastering Client Calls – Turn Enquiries Into Sales

10.02.2025 Turn Enquiries Into Sales powered by VIVAsales Hi Reader, Pick up with confidence. Quick Win - Turn Enquiries into Sales Listen up, darlings—client calls aren’t chit-chat, they’re a stage, and you must command it. When that phone rings, don’t just answer—own the conversation. Start strong, confidently introduce yourself, and set the tone with “I’m thrilled you reached out. Let’s make sure this is exactly what you need.” Step 1—ask the right questions. “What’s your biggest challenge...

2 months ago • 1 min read

Viva Sales

Resending: Get Sales Without Losing Your Spark

23.12.2024